Digital Marketing Trends for Small Businesses in 2018
Today, the most pertinent question that every entrepreneur is asking- how digital marketing can help the small business to grow. The answer to this question is clearly evident from the occurrences in the virtual space world over. However, some of the elements of digital marketing can be touched upon briefly in this article.
Digital marketing can increase your target audience, as well as geographical expansion. Such bull’s eye approach towards marketing can control the excessive outlay, which is also a major demerit of traditional marketing.
Going Digital: Plethora of opportunities for small business
Digital marketing has provided small businesses with plenty of choices. Its continuous presence in the virtual space has provided them with an elbow room to experiment with new marketing methodologies. Suppose your newly opened cafe, which specialises in cakes, needs to promote its services and widen its reach ability in the town- How can you market its various products in the town and still manage profits? How do you ensure that the tourists visit your cafe during their stay in town? What can make your cafe the landing-place on most occasions of the town?
We will show you how!!
With new age comes new strategy to promote small businesses online
Most methods used in the present times are made-to-order unlike notebook strategies followed in the erstwhile era of offline marketing. It includes:
- Local listing in a business directory, which can help boost your business online, and enhance its search ability.
- Mobile Apps have eased the availing of various services while sitting on a couch.
- The innumerable tools in social media platforms have lured digital marketing into its domain thereby integrating them successfully.
- A website without any glitch can aggrandize a number of users, thereby benefitting your small business go big.
Search Engines Optimisation (SEO) and its role in digital marketing
Digital marketing started with keyword stuffing in order to enhance SEO as well as maintaining a good website. A good website appearance basically meant using lots of images, infographics etc. which is even relevant today. However, the window dressing of website along with SEO keywords can no longer get you the desired rank in a google search.
At present, Google ranks websites on many other parameters like social media followers, engaging content, enticing appearance, user-friendly, customer review management, mobile-friendly website, up to date information etc.
Dynamic Search Ads (DSA)&Campaigns
DSA is an effortless method of identifying your potential customers who search on Google for the exact products which you can offer, a delicious cake/pastry in this case.
The Ad campaigns can be controlled according to the requirement of the product. For e.g. if your cheesecake is out of stock for the week, you can very well exclude it from your DSA.
The back-end analytics of digital marketing
Google Analytics tracks and reports website traffic, which helps businesses with their digital marketing. The behavioural patterns of the prospective
customer are analysed in order to synchronise the ad campaigns. Such database can be collected from lead generating websites (by sales team), mobile applications, online POS, video game consoles etc.
Setting up goals and campaign tracking are simplified by the use of these google tool.
Use of social media for digital marketing
The above graph is an evidence for the use of social media as a digital marketing platform in this day and age. Some of the leaders in the arena of online marketing are Facebook, Twitter, Pinterest, and LinkedIn. The morphology of social media is people and their opinions.It forms a perfect way to research your target market’s preferences, dislikes, grievances, misconceptions etc.
Mobile: On-the-go possibilities for small businesses
The best thing about Mobile Advertising is that you can reach your potential customers at any place at any time,for e.g. your potential app user could be using YouTube, while your ad “get delicious cupcakes within 30 minutes at your doorstep” features.
Advertise on other websites
Google AdSense is undoubtedly the most comprehensive and accessible advertising service available online. Even though paid, it can give you full freedom to choose whichever website you want in order to place your ad. Your cheesecakes can now be on the same page as your competitor and vice versa.
E-Commerce: The superstructures of the digital marketing platform
E-Commerce is the destination where most digital marketing can lead us to. E-Commerce has revolutionized the way we buy and sell products. It gives us an actual shop-like experience in the virtual space.
The small business on E-Commerce platform can be saved from maintaining the grandiose in physical form. Moreover, the purchasing and selling process is smooth, thereby easing the burden physical shopping thanks to the home delivery system.
Small businesses have ample opportunities due to various digital marketing avenues. Social media and mobile penetration play a crucial role in augmenting the support base for marketing products and services of small businesses. So, what are you waiting for? It is time to embrace this new culture!