“Content-The King of Digital Marketing”, But Why?

How many times have we heard, “Content is King”? There is no denying that, content is king! There is content available in abundance on the internet. How do we stand out in this big ocean of content? Well, the obvious answer would be SEO. But, the not-so-obvious thing about content would be that, it should […]

“Effective Content Strategy” – The Present and Future of Digital Marketing

Gone are the days when traditional marketing was the most effective means of marketing! Today’s latest buzz is content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Go back […]