Nowadays, mobile phone apps have become the handiest and easy solution to a lot of problems faced by people in everyday life. From reading news on your phone to accessing e-commerce sites to weather updates, there’s an app for everything. However, with the rise in a number of users of smartphones, the app market has also grown on an unprecedented scale. Therefore, it becomes imperative on app marketers’ part to find ways to make their apps stand out of the crowd and achieve better ranking and visibility in app stores. And, the solution to this problem lies in app store optimization. What search engine optimization is to websites, app store optimization is to apps.
We, at DigiVersal Consultants, understand the combination of factors it takes for your app to achieve better visibility in app stores. Our team has a thorough understanding of the trends in different app stores – Google Play, Windows Store, Blackberry World, etc – and, also, at the same time, how apps are classified across different genres. We know that listing your app in a genre which is most relevant and has relatively less competition is a first step to boost app visibility.
Featured App Store Optimization Services
Keyword Optimization Service
Asset Optimization Service
White Hat Marketing Service
App Icon Design Service
App Description Service
Promo Video Service
Our Distinctive Features
- We help you to find the most precise keywords for your app description. This helps your app to appear in response to right and prospective app searches. Finding the right keyword for your apps is exactly like finding keywords for websites. There are three criterion which words and phrases should meet to qualify as keywords: high volume of searches, very low level of competition and high relevancy.
- We help you to find the right genre in which to list your app. More than 80% of all app searches are for particular genres, for example, ‘games’ and ‘weather’. For a successful app store optimization, it is important to find a genre that hasn’t become saturated and is not overly competitive.
- We find the most apt titles for your apps. There is a myth that one should keep changing the app title for greater visibility. However, the fact is that you should find a short and catchy title for your app and stick to it. App title is the single most important part that becomes decisive in your app’s success.
How Do We Help?
- App Title – We help you to find the most appropriate title for your app. According to a survey, app titles which contain important keywords always have a better chance of getting visibility in app stores.
- App Icon – An app icon is the first image that people come across whenever they are searching for any app in an app store. We help you in creating the most vibrant and appealing images for your app’s icon.
- Asset Optimization – Just like keyword optimization, asset optimization plays an important role in an app’s success. We undertake a variety of tests to see how different features of the app are performing by regularly replacing them with new ones. Over a period of time, this helps us identify the ones that are performing well.