- September 27, 2017
- Posted by: Budhesh Chopra
- Category: Content Strategy
Content experts have witnessed a revolution in digital marketing as this dynamic industry continues to blow us with innovative practices to reach, attract and convert the targeted audience.
The customers are not fools, they are your assets. Respect them. You need to give them some sort of values before pitching for your product or service.
In order to absorb the most happening trends in content marketing, let us start with basic questions that any modern marketer would ask.
What went wrong with traditional advertising
Have you ever wondered why traditional advertising is on the downhill ever since the advent of social media in 2006?
The answer lies in human behavior and psychology rather than the lead generation or conversion rates.
Old school marketing efforts were focused on bragging about your own products and services till the time someone gets interested. This type of marketing is vague and pointless in modern times.
More than anything, people actually hate being interrupted with irrelevant ads. The pointless ads do not have any kind of information, let alone a solution. People hate marketers who always try to sell something they don’t need.
How value-oriented content is redefining the digital marketing
Drastic fall of traditional advertising has taught the modern marketers not to overlook the power of providing values to the customers before selling them something.
This approach leads to the generation of more informative and engaging content that customer love to read and share.
The most important thing to learn here is the agenda behind providing user-centric content. All the marketing efforts done today is to build brand’s credibility and trust among potential customers. This is the reason why most global businesses are focused on content quality to generate leads from their business blog.
A visitor who read your company’s blog to the last line is more likely to be interested in your products or services than anyone else.
What are best examples of value-oriented content
Anything that gives your customers some sort of solution is value-oriented content. The main aim at this stage should only be the engagement and awareness rather than conversions or ROI.
You must take a holistic approach in resonating your business’s ideology with the content you publish on your website.
Some of the best examples of this type of content are mentioned below:
- Rich Infographics
- Animated explainer videos
- The How to blog posts
- Beginner’s guides
- Short and precise ebooks
There is no hard and fast rule to decide what will be helpful and what not. The key to delivering the best content is figuring out the needs and pain areas of your targeted audience. This can be achieved by making detailed buyer personas.
Content is back in the game and it turns out to be the most influencing factor in the success of any brand. Small businesses can kick-start their growth with high quality, engaging and relevant content. Since you know the importance of good quality content now, let us discuss what content strategy will fit best for your industry.