Digital marketing has become extremely popular with the advent of Social Media since 2006. After 10 years, this digital industry has become too big to ignore. It is no longer an option, it has become an integral part of any business.
Every business needs to invest the humongous amount of time and efforts to dominate the market in their respective industry. Same goes with the concept of building trust and credibility of your brand on the cloud.
There is too much information on the internet about digital marketing and picking the right strategy could be baffling.
If you are looking for relevant, helpful and actionable marketing tips and tools, this post is for you.
After reading this blog, you will be able to kick-start your digital marketing journey from traffic to conversions.
Here is a list of essential tools that modern marketers are using to grow their business on the web;
Google analytics is a free web analytics tool that tracks and reports traffic of your website or blog. It is the most used analytic tool in the world. The best thing about this tool is it’s compact yet detailed dashboard.
sumoMe is one of the most used WordPress plugins that offer different types of tools that are used to boost the brand’s email list. The strategy to be used with this tool is that you must provide your audience an offer they can not refuse in exchange for their email addresses.
Google keyword planner
Keyword research is one of the most important parts of Google Adwords. It allows you to conduct an analytical research of keywords for Search engine marketing, mainly paid campaigns. SEO experts use this tool on daily basis to make the most of their marketing efforts.
Today, social media has become an integral part of digital marketing. Reaching customers via social network has been proven to drive desired business results. HootSuite is a social media management system. You can keep track and manage many social network channels. The best thing about HootSuite is that it allows you to respond to your customer’s queries instantly.
Email marketing is still in the game and it will never get obsolete in digital marketing parameters. MailChimp is the best tool to create the list of your subscribers. MailChimp is emerging as the best marketing automation platform.
Canvas is the best online tool to create web graphics with easy to use drag and drop method. The best thing about canva is their ultimate collection of photos, icons, fonts and much more. Canva template includes social media banners, youtube banners, graphics for linkedIn, infographics, etc.
When it comes to monetizing your blog or website, landing pages are the best option to convert a visitor with an encouraging call-to-action. Clickfunnels allows you to design sales pages and landing pages. You can manage your entire sales funnel with this one software. One must explore click funnel to discover more about sales funnel.
Digital marketing can get tough at times especially when you are running campaigns on more than one channel. This is why digital marketers need some sort of project management software that can help in managing different tasks, campaigns and promotional activities.
People call it Siri of Social Media. The buffer is the most used social media management app in the world because of its scheduled post feature. The best thing you can do with buffer is that it will automatically send out your posts to your audience according to the posting schedule of your post.
Feedly is the new online feed reader used to keep track of updates to blogs, websites and another form of digital content. Basically, it is a news aggregator app for different web browsers. One thing that distinguishes Feedly from other feed apps is the wide range of sources it compiles to provide latest trending topics on the web.
Without using the right digital marketing tools, it is very hard to manage everything at once. The above-mentioned tools are hottest in the market. Use them properly to grow your business on the web.
We have been helping business to understand how this digital market works and what they can do to stand out and build trust & credibility in the industry. You can contact us in case you need some consultation on business plan or marketing wisdom to kick-start your digital business on the cloud.